The One Key to Taking the Hassle Out of Dressing with Confidence

How do you start your day?

Do you happily open your closet door and easily select the clothes you’ll put on? Do they make you smile as you get dressed and see yourself in the mirror? Do you feel comfortable in your own skin, knowing you look great and can handle what the day has in store for you?

If that describes your daily experience, congratulations! You’re among only about 4% of women worldwide.

Unfortunately, too many women start their day frustrated and unsure about what to wear, and unhappy about how they look.

Does this scene look familiar?

You look with bewilderment at your closet full of clothes and think, “I have nothing to wear.” You get stuck in the clutter of items and wonder, “Does anything even go together?”

You try to put an outfit together that suits the occasion, and your mind races:

  • Does this shirt match these slacks?
  • Does this color wash me out?
  • Should it be tucked in or left out?
  • Does it make me look heavier than I am?
  • Maybe a bit sloppy or frumpy?
  • Maybe this belt will polish it off.
  • Okay, maybe I should change the pants.
  • No, this skirt is probably better.
  • Oh, shoes!
  • Are these too high for this skirt length?
  • Are these too bulky?
  • I guess these work, if I don’t have to walk too much.
  • Should I wear a necklace? Let me try a short one… oops, no maybe a longer one.
  • Which earrings will look good without detracting from the necklace?
  • It might get chilly. Will this sweater look good? Or should I wear this jacket instead?

And finally an exclamation of distain, “I hate my clothes! I look awful! How can I show up like this?” Or maybe you say something to yourself that is even worse…

It all adds up

Of course this fiasco doesn’t always happen. You probably have things you wear over and over again because you know they look good. You feel good in them. Confident. Even beautiful.

We are creatures of habit. When we create an outfit, or buy one that is “supposed to be worn a certain way,” we repeat it. This is one reason the average woman’s closet contains so many items that never get worn.

Research shows that, if you are like most women, you only wear 20% of the clothes in your closet.

The remaining 80% of your clothes add frustration to your life. And can even discourage you from stepping out into the world with confidence.

So, what to do about this…

How we feel about how we look makes the biggest difference in how we present ourselves to the world and how the world responds to us.

I have a process that gets you to the point where you know how to look your best, love your reflection in the mirror, and feel great about yourself. You develop a new level of self-confidence. You become empowered to live life on your own terms. Here’s how it works:

  1. Identify your style personality based on your authentic self. You’ll never again feel out of character in your clothes.
  2. Apply art principles to flatter your unique appearance. You’ll never again question what looks good on you and what doesn’t.
  3. Create a Look Book from the clothes in your closet. You’ll never again struggle to pull an outfit together.
  4. Mix and match your clothes for different looks. You’ll never again have an overstuffed closet with nothing to wear.
Apps make the process easier

I use the app Hue and Stripe with my clients to create their Look Book. We photograph everything from their shoes, jewelry, scarves, belts, to pants, jackets, tops, skirts and dresses. We categorize each item into season and occasion. Next, we create Looks from each item, and most items get multiple Looks transcending seasons and occasions.

Like any organizational system, once it’s created it’s there for you. You don’t have to remember how you accessorized your favorite dress, or what shirt looked best with that power suit. Just look up any item and see all the possible ways we determined that piece could be worn.

We can even shop online in the app. When you purchase an item, the store’s image gets transferred into your virtual closet where it is filed into the right occasion and season and paired with other pieces to make new outfits.

It’s simple! It’s fun! It’s a time saver! It’s a morale booster!

This is a done-for-you approach: done by us for our clients. We do the whole process to make your style express your true and best self, and we create your Look Book to serve as your virtual stylist.

Do you prefer a DIY approach?

If so, here’s a list of free apps you might want to look into. You can even use Pinterest.

The main thing is photograph your wardrobe and keep your visuals organized.

Android only:

Android and IOS:

Think about it

I bet you have systems for other things in your life. Why not for something as fundamental as getting dressed every day?

Of course organizing your wardrobe saves you time and money. It reduces frustration. More importantly, it empowers you with the knowledge of which items make you feel confident and ready to face the world. It creates the environment for you to you achieve Success thru Style.

Take action

If you use one of the free apps I’ve listed here, please post a comment. We’d love to hear about
your experience with it! If you want, we could even showcase some of your favorite Looks.
If you’re interested in the done-for-you service, please book a free consultation with me to see
how we can get started.

How to Show Up with Confidence and Style

Want to create an authentic personal brand which aligns with your business? Listen as personal branding expert, Cyndy Porter, shares her insider secrets, powerful tips, and techniques to help professionals who look to balance multiple aspects of who they are while still dressing for success.

Cyndy Porter is the founder and owner of Success thru Style. She coaches professional women in discovering their personal brand and living it inside and out.

She teaches her clients to create an intentional image, showing them how this is the easiest way to boost self-confidence. Cyndy spent 20 years in sales and marketing in Fortune 500 companies. She understands what it takes to succeed in business. Going from being a shy, sensitive and insecure girl, a target for bullies, she now impacts women around the world to show up with confidence and style.

In this week’s Book Marketing Mentors powerful podcast episode “How to Show Up with Confidence and Style” you will discover …

  • Why it’s so important for authors to build a personal brand
  • How to go about finding the right brand promise for yourself
  • What is the right color to use to portray the right personal image
  • If the look and feel of your book should be part of your brand image
  • The role your headshot plays in portraying your personal authentic brand
  • Simple brand imaging mistakes to avoid
  • And a whole lot more…

This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.

Listen to this week’s interview and discover how to get you and your book noticed and your voice heard in a crowded marketplace.

Black Friday Sales: Make Your Plan To Shop And Save

See below for Cyber Monday tips also

Need some tips on how to make Black Friday/Cyber Monday work for you?! I know, it’s sheer madness.  I know, most of you don’t even love to shop when there are NO crowds … but… what about the deals?! Those you truly do love, right? I have some helpful tips below on how to capitalize on those sales, even without leaving the comfort of your own home! 

According to the National Retail Federation, roughly 174 million people visited retail stores or shopped online on Thanksgiving weekend in 2017, an increase of 151 million from the year before. The average shopper spent nearly $335 during the four-day period, with about 75% of the total specifically earmarked for gifts.  But that’s not what I’m going to talk about.

Let’s make it about you!  How can you use this time of discount shopping to enhance your personal wardrobe? If you know me, you know I love deals, too. Yes, I pay retail for some items that I absolutely love, but more often than not, I shop end of season sales and consignment shops. Why pay retail if you can get the same item at a lower price!

Over the Thanksgiving weekend, most retailers offer exceptional shopping deals that are difficult or impossible to find any other day of the year. That’s absolutely true. Thanks to extended hours and Thanksgiving evening blitzes at many retailers, it’s easier than ever to score great Black Friday deals without encountering crippling crowds or stress. In many cases, it’s no longer necessary to even leave the house.  

If you prefer to shop in person check here for your favorite store’s hours.

Here are some free Black Friday shopping Apps you may want to consider as well…

  • Shopular: A location-enabled app that automatically serves you with relevant deals when you approach your favorite stores. Since it’s pretty much effortless to use, it’s a great product to bring to the mall when you plan to hit multiple retail locations. Plus, it has a built-in rebate feature that returns up to 25% off select purchases.
  • Flipp: Aggregates flyers and coupons from hundreds of retailers. It lets you upload personalized shopping lists too – perfect for Black Friday. Upload your retail loyalty cards to earn points or rebates on Black Friday buys.
  • The Coupons App:  Another flyer-and-coupon aggregator.
  • TheBlackFriday App: TheBlackFriday’s app is the most narrowly tailored to Black Friday deals. If you’re looking for an app exclusively for the occasion, this is your pick. It does include deals that fall outside the traditional Black Friday window too.
  • PriceGrabber is a price comparison app that allows you to instantly compare prices at top retailers.

So, what about Cyber Monday

Cyber Monday 2017 had online sales of $6.6 billion, smashing the previous year’s record. It was the biggest digital shopping day ever!

I am a fan of online shopping and indeed believe this is the future! Although you can shop online for Black Friday there are some deals on Cyber Monday that are even better.

Here’s some Success thru Style tips:

  • Amazon Fashion: Black Friday: 50% off select Denim, including styles from J.Crew, DL1961 and True Religion; up to 50% off select Calvin Klein Underwear, and more!
  • The Lucky Brand – Black Friday up to 50% off entire store; Cyber Monday Deal: up to 60% off entire site.
  • Guess – Black Friday: Up to 50% off the entire store.
  • Toms – Black Friday & Cyber Monday: 30% off in-store and online from November 21-27
  • 7 For All Mankind – From Nov. 22-27, save 40%
  • Lord & Taylor – Extra 40% off clearance the week of Nov. 20-25 and 25% off site-wide and free shipping on Cyber Monday
  • Nordstrom – From Nov. 20-26, save 60% off select sale items in stores and online
  • Nordstrom Rack and Hautelook – will announce new deals every day Nov 19 – 26.
  • Saks Off Fifth – From Nov. 20-26 50% off all coats, men’s & women’s cashmere, designer jeans, boots, hats gloves, and scarves
  • Cole Haan – From Nov. 18-24, 50% off select boots, bags, and outerwear plus 30% off everything else.
  • Bloomingdales, Saks, Neiman Marcus and other high end stores are not saying WHAT will be onside but they are HAVING a sale so you will have to check online when the day arrives.

The bottom-line is the Thanksgiving weekend has deals that are not a scam.  They are real deals on real things that you need in your wardrobe. Yes, it’s also a great time to do your holiday shopping.  But don’t forget the numero uno in your life (or should be) – YOU.

Review your wardrobe.  What do you truly need or want that will make you feel powerful, confident and beautiful this holiday season and beyond? Now go forth and get those items — on sale! You’re worth it!

p.s. Stay tuned for the Success thru Style Black Friday special! 

5 Tips to Organize Your Closet and Love Your Wardrobe

5 Tips to Organize your Closet and Love your Wardrobe

Did you know that the first week of October was National Get Organized week? Maybe you are just now hearing about it. No worries! It’s never too late to jump in and become clutter free!

Albert Einstein famously pointed out that “if a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” Thomas Edison, who had a famously messy desk, would have surely agreed.

This concept has comforted me at times, but honestly, I’m not sure that I agree.

Just think about how you feel when you are amongst clutter … versus how you feel in a beautifully designed room that’s organized and has a place for everything. When I tap into my true feelings on this, I realize that I actually feel more creative and peaceful in a tidier space and more anxious in a messier one. How about you? How do you feel? Would a clutter free space make you feel more calm?

Let’s think now about your closet. How does it make you feel? Is it cramped and dark? Are there clothes in piles, things hanging off the rack, shoes in a pile? No shame here.

For most of my life my closet has been a big mess, overflowing with clothes that I seldom wore. There were piles on the floor of items that I went through that morning because I couldn’t figure out what to wear. Sound familiar? Just thinking about it makes my heart race like loud banging music that won’t stop. But now my closet is like a beautiful soft melody.

With a bit of organization and intentional thought, now all of my hangers all match. I have a lovely overhead light that is bright enough, but not too bright. All of my clothes are hung by type and color. I only have the current season and only the clothes that currently fit me. It is a place I like to be. My accessories are accessible. My shoes stacked neatly. What about you?

Here’s a few suggestions:

1. Do a wardrobe audit.
When was the last time that you did an audit of the clothes you actually wear? This is step one. Learn what works for you and what doesn’t. What shapes, styles, colors, patterns are right for you? Make sure they fit you, perfectly. Make sure that they are in season and that they aren’t dated. Studies show the average woman only wears 20% of the clothes in her closet. Why not pare your closet down to only the 20% of clothes you love? Buy quality and mix and match them in new and different ways.

2. Get matching hangers. Do your hangers match?
Your closet will feel more organized and tidy if your hangers match. There are a variety of different options available to you: Plastic hangers – this is an affordable option. Pick your favorite color and have fun with them.
Wood hangers, especially cedar wood helps absorb odors and protects your clothes against moths and other insects. Another idea is Huggable Hangers. Their ultra-thin design can triple your closet space, and their non-slip velvety finish holds on to clothes. No matter the option that you decide to go with, having them all match will help you begin to feel that your closet is more organized.

3. Organize your accessories.
Accessories make the outfit. Do an audit of your shoes, jewelry, scarves and belts. Follow the same rules as your clothes and decide what to keep and pass on. To make sure you use your accessories, be certain to make them visible. Organize them in ways that they are neat and tidy, but also visible so that you keep them top of mind and actually wear them. Donate any jewelry that you don’t wear often or you feel is outdated.

4. Check your lighting.
Make sure the lighting is bright in your closet so that you can really see the colors, textures and patterns. Also, if you can, have a full length mirror in your closet or nearby as well as a hand mirror so you can see your backside.

5. Organize by type and color.
Once you get everything in order, take the time to organize by item type and color. I put all my tops no matter the sleeve length and style in order by color, from light to dark. I also separate my pants, skirts, dresses and jackets in the same manner. This is likely how you get dressed. You decide first on pants or a skirt or a dress and then look for the right color to accompany that piece to pull the full outfit together. Not only will this help you get dressed and create great outfits. It will be visibly appealing.

When your closet is organized, clean and tidy, it will be a place you want to be. You will feel inspired to create outfits and you will leave feeling great about yourself. Hope this helps!

Trending: Cold Shoulders Are Back This Fall

Trending: Cold Shoulders Are Back This Fall

The off-the-shoulder and cold shoulder looks are a HOT way of showing your arms in a lovely flattering manner.

You don’t have to be a trendsetter or fashionista to notice how off-the-shoulder or “cold shoulder” tops are still trending this season. It is a winning look for almost everyone. Why? I don’t know a single woman who hates her shoulders. Arms, yes! But not the shoulders. This style is a very flattering way to show some skin.

Whether you’re style is classic, sophisticated, romantic, or bohemian, an off-the-shoulder blouse can be easily dressed up or down to go from day-to-night, and leaves plenty of room for accessorizing. While it may not be the right look for the boardroom, it certainly can be for casual Friday, the weekend, date night, and for more style-forward work environments. It’s a great item to add to your wardrobe.

As a matter of fact, this style is so hot that it has translated to every type of top available from tee-shirts, to colored blouses, dresses, ball gowns, even wedding dresses!

Of course, it isn’t new as with everything fashion, it is recycled from a previous era. The off-the-shoulder look was characteristic of the early 1800’s and has had a place in fashion ever since. Carmen Miranda, also known as the Brazilian Bombshell beautifully illustrated this style in the 1950s (pictured left).

The off-the-shoulder and cold shoulder look is now mainstream. You can find the style, color, fabric and statement that is right for you and most retailers don’t see it going anywhere soon. This trend will definitely be on the list for fall. It has been a big hit in a fashion industry that has been experiencing lower and lower sales.

 

If you are like most of my Success thru Style clients you are a conscientious consumer. You want to buy clothes that you can wear often and for years to come. My recommendation: invest in this style. It will be around for a while. Stick to relatively classic versions of the style that flatters you.

If you invest in a top, make sure you can pair it with more than one look, i.e. slacks, jeans, skirts, different accessories and jackets. If you purchase a dress, the same thing goes, make sure you can wear it with different shoes and accessories, sweaters and jackets so you get varied use from each piece of clothing you buy. If you love an item that is highly trendy buy it on sale or splurge if you want to. It’s okay to have short-term items in your closet as long as you buy them with intention and know there is a place for them in your wardrobe.

 

Trend Report: Want to find out what else is trending this fall/winter? Download our Trend Report to find out what’s currently in style and more importantly, which of the trends are right for your personal brand. This guide will help you see what’s still showing up on the runway, what’s new and what’s for you. 

Download the Fall and Winter Style Guide 2018/2019

What’s in Style for Fall and Winter 2018/2019? Download Our Helpful Guide

Fall is officially upon us! Mother nature clearly got the message last week! … and Boom! We woke one morning and instantly needed closed toed shoes, jackets, sweaters, even coats and gloves.

With the change of seasons we change what we wear and with that there is always a change in the fashion trends. I am not a fan of trends; I am fan of personal style.

Trends are not designed with you in mind. They are not about helping you look amazing. Trends are about fashion, creativity and the designers. We want it to be about us, right!

Fashion should communicate who we are. How we show up at our best everyday. Our personal style!

So why learn the trends then? Because, knowledge is power!

  • If you know what is on trend, you will be aware of what’s going on in the world.
  • If you know what is on trend you know what is considered hip and current.
  • If you choose to bring a few new things into your wardrobe, a few things that you love, that work for your brand and that look great on you, these few things will communicate that you are modern, current and relevant.
  • If you know what is on trend you can easily make decisions on what is dated, these are things you want to move out of your wardrobe. There’s a difference between not being a slave to trends and being dated. We don’t want to look dated 🙂
  • If you know what is on trend you know what’s available in the stores. Are your best colors on trend? Will it be easy to find the pant legs that are most flattering for you? What about your favorite fabrics and prints? Is there a style you seek: are you feminine? Edgy? Sporty? If there are styles, prints, themes that are in style and that tell your brand story, then it might be a time for you to shop!

So what’s in style for the fall and winter 2018/2019 season?
Here are some of my favorites and things you might want to consider:

Cold Shoulders are still on the runway. Check out these styles pictured on the right.

Lingerie inspired tops. I like these as layering pieces to bring a bit of femininity into your look.

Pant Suits. Some of you love pants suits. They will be more available for you now than ever before! (see photo top right)

Jump Suits are such a flattering look on most body types.

Velvet is a beautiful fabric that can now be used casually, as well as formally. Check out these styles pictured on the right.

Mismatched earrings. If you are creative or dramatic this is a fun look.

 

Remember, unless you are a self-professed fashionista there is no need to run to the mall at the change of the season. If you want a refresh then, of course add a few things, yet be mindful about what you are wearing and what you need. Keep the trends in mind so you know what you will find when you get to the stores. If you have questions, don’t hesitate to reach out to me, or post what is on your mind in our Facebook group: https://www.facebook.com/groups/SuccessthruStyle/, and we will do what we can to help you.

Pantone sets the standards and here’s what they have to say about the fall and winter of 2018/19. The fall and winter colors won’t change much, power blue, pastel pink, mustard and burgundy are readily available. In fact, violet was the color of year. 

Here’s a reminder of the spring 2018 styles and colors. You will notice much of this is still in play this fall.

For a more detailed breakdown of the Fall Winter trends for the 2018/2019 season you can download our report hereThis guide will help you see what’s still showing up on the runway, what’s new and what’s for you.

 

If you haven’t learned about your personal brand and personal style yet, take our quiz at www.cyndyporter.com. Determining your personal brand takes time and introspection, this quiz will give you a quick idea of where you might fall.

Many of our clients find they are a combination of avatars. That might be your case too. Take a look at the various styles, see what you like and see what appeals to you! Enjoy!

Which Hat Style Is Best for You?

Do you wear hats?  Do you want to wear hats but you just can’t figure out which styles are best for you?

Lady Kitty Spencer – elegant sophisticated.

I think hats are one of things that mystify my clients the most.

Hats can be bold, fun, exotic, whimsical, elegant, feminine, sporty or edgy. One thing that’s for sure they are expressive and they demand attention.  Take the recent royal wedding for example, the hat’s almost got as much attention as the royal couple.

Hats, like everything else, can be easy to wear if you know your personal brand and your personal style rules.

When you shop for hats, try considering my six S’s: Style, Shape, Scale, Season, Situation and Shade.

Oprah Winfrey – Dramatic

Personal Style—Do you have a personal brand?  A true understanding of who you are?  I recommend that you always consider your personal style when assessing the items in your wardrobe. If you haven’t been exposed to this concept, check out my Style Quiz and see what you learn about yourself.  Once you know your personal brand you will want to choose the hat style that best communicates that brand.

Face Shape—Knowing your face shape will help you determine the best shape of hat or fascinator for you.  If you aren’t sure of your face shape check out this blog.

Scale—It’s obvious once you think about it.  You want to match your natural size and scale:

  • If your face is small, you will be swamped in a big hat so don’t overpower it with a wide brim. 
  • If your face is larger, look for styles with more width.
  • If you are tall you can carry off large-brimmed hats but avoid high crowns – they will only make you look taller.
  • If you are petite you should wear small-brimmed hats with a high crown

Season—I’m sure you have a handle on this one – be mindful that your fabric choice matches the weather and season.

 

 

 

 

 

 

Situation- Clearly, you wouldn’t wear the same hat to a ball game, the beach, the royal wedding or a hot date.

Shade – Always consider your color palette when wearing clothes and accessories near your face.  What shades of colors are most harmonious with your skin hair and eyes?  Most of us are either warm or cool.  Warm shades have yellow undertones and cool shades have pink and blue undertones. I now have a color app for my clients.  We can do your color analysis digitally!  All we need is a headshot.  Check it out here.

Having a closet full of clothes that you love, show you at your best and communicate who you are is very powerful. Wearing hats is fun year round but it can be very intimidating. Stick to these rules and you will stand out from the crowd with style and confidence.

Want to learn more about hats and how to enhance your personal style? Enter your information below to receive the new Success thru Style A Guide to Hats straight into your email! 

How to have a beautiful summer tan without a minute in the sun!

Remember when you were a kid in the summertime, how your skin seemed to retain a deep glow, your hair would achieve the kind of highlights we pay a fortune for now, and you had no concept of long term anything? Of course, we didn’t know the true effects of long term sun exposure on the skin either.

Did you know, use of sunblock lotion didn’t become widespread until the 1970s.

In actuality, a tan is a sign of skin damage. Skin tans in response to sun damage to your skin. Skin tanning is a sign your skin cells and the structures of your skin have been damaged, even if redness or peeling were never present.

But we love how a tan look, don’t we!  The market has responded.  We can have this fabulous look without the cost of our health? According to WebMD, Dermatologists now steer their patients toward sunless tanning products if they want more color on their skin. “It’s certainly much better than going out or going to a tanning salon and getting exposed to UV light,” says dermatologist Robin Ashinoff, MD, of Hackensack University Medical Center in New Jersey.

My research on the best sunless tanners led me to my next question – are tanned people perceived as more attractive? According to this article by Psychology Today, tanned individuals were perceived as more attractive than their untanned counterparts. However, when a tan or fake tan was more orange in color, the individuals would be perceived as more unattractive. So, here’s our list of which products are vetted to give you the perfect glow without making you orange:

  • Arbonne Liquid Sunshine Tinted Self-Tanner, $46, one of my clients, Dianna Baltimore, swears by this one. Not only does it give you a natural-looking tan within 2 hours, but it’s also made with natural ingredients that nurture and moisturize your skin. Buy it through Dianna here.

  • According to one of our Success thru Style Affiliates, Shelley Roberts, MAC’s Studio Face and Body Foundation, $39, is a great product if you need something that will multitask without rubbing off. It doesn’t, however, stain your skin so the glow is temporary. It’s also great at concealing imperfections and bronzing at the same time. Buy it here.

  • Avoid skin-harming UV rays and get a safe glow at the same time with this two-in-one formula that includes a progressive bronzing formula as well as a dose of broad-spectrum sun protection. Supergoop! Healthy Glow Sunless Tan SPF40, $38. Buy it here.

  • According to another of our Success thru Style Affiliates, Kristina Pernfors, this Subtle Tanning Lotion by Mary Kay, $18, is amazing. When used daily, you can build up a gorgeous color in about a week – and it has a lovely coconut/honeysuckle fragrance. Buy it through Kristina here.

  • Bondi Sands’ Liquid Glow, $24, a shimmering, un-sticky dry oil that you can buy at Target.

  • Josie Maran, $38, a quick-absorbing, super hydrating self-tanning body oil infused with 100 percent pure argan oil, coconut water, and aloe. Buy it here.

  • NKD SKN Pre-Shower Gradual Tan Lotion, $20, for the impatient types (and those who just can’t stand that self-tanner smell), this is a pre-shower formula. Just apply, wait ten minutes, and shower away the cream – the color develops gradually, so it’s an easy option for maintaining your shade. Buy it here.

  • Tan-Luxe The Body Illuminating Self-Tan Drops, $59, have you ever customized your shampoo or skincare? Now you can do it with your sunless tanner. This version allows you to add drops of the brand’s self-tanning formula into any moisturizer, dialing in your perfect level of tan. Buy it here.

  • Need packable self-tanning towelettes to keep your vacation tan from fading? Try the super portable Tan Towel Self-Tan Towelettes, $29, for face and body. Buy it here.

 

If you have to be in the sun – use sunscreen! If you don’t have the time to sun worship but want to look like you do, maybe give one of these sunless tanners a try. Self-tanners are finicky beasts that require a bit of patience, some trial and error, and, most importantly, a really good formula. That’s why we did the work for you. Share your results or add to the list by posting in the Success thru Style Facebook group. Happy tanning!

GETSPECS: Sunglasses

It’s summertime, do you love your shades?  Do they communicate who you are?  Do you feel like a million bucks when you put them on?

If not, you should and you can!

Honestly, It’s tough.  So many of my clients struggle with eyewear; whether it’s shades, readers or prescription glasses.

So let’s dig in and learn how to weed through the options and make the best choice for you!

I invented an acronym which I think will help:  GETSPECS:

 

Go Up

We need to fight gravity as we age.  So your #1 rule is look for glasses with something in the outer-upper corners that creates lift.  Cat eye’s are currently on trend if you love them that’s a great solution or you can look for chunky plastic frames with a wider corners on top.  You can also look for glasses with embellishments.  Anything that adds lift is great.

 

Equal Distant

Your PD or Pupil Distance is an important measurement.  Not only is this important technically but it also looks best when your eyes are centers in the lens.  Maybe you know whether you have wide or narrow eyes.  To find out, measure your eye width.  Could you place a third eye over the bridge of your nose?  If so your eyes are neither wide nor narrow.  If you have wider eyes you should buy wider frames.  If your eyes are narrow then narrow frames are right for you.

Stores like Warby Parker have their inventory laid out in this manner to help you avoid this mistake.

 

Temples

The temples of eyewear should not touch your face, but there should not be more than a finger’s width between the temple and your face.

 

Shape

This is a big one and often the main thing people talk about when determining what eyewear is right for each individual.  The concept is the shape of the frames should mimic your face shape.  It is a basic rule in art called repeating patterns or relatedness.  Our subconscious mind looks for things it sees.  If you have blue eyes and wear the color blue, for example, it will bring attention to your eyes.  If you have a circular pendent on and also wore polka dots, this will feel harmonious to the viewer.  And if you have a square shaped face angular glasses will feel congruent.  So the basic idea is oval shaped face – oval shaped glasses, circular shaped face – circular glasses, etc.

 

 

Personal Brand

If you know me at all you know I always start by helping my clients discover their personal brand.  How you look, your clothes, accessories and your eyewear communicate who you are.  How you look is your most powerful communication tool.  Pick eyewear that fits with that:

 

The best pair of glasses can elevate an outfit or send the wrong message if you don’t know what your brand is.  Do you want something that is edgy, sophisticated, modern, or feminine?  The extreme cat eyes are trendy right now. They can be nostalgic and classic on some but forward-thinking on others.  Both of these women are wearing extreme cat eyes which appear to fit their personal brand:

    

Eyebrows

Make sure your frame mimics your eyebrow shape or covers them all together.  This is one thing that is often overlooked.

 

Color

Your frames should complement your complexion: Warm skin and hair = warm frames.  Cool skin and hair = cool frames.  Just follow the rules of the color wheel.  Is your hair honey blonde or brown? Does your skin have yellow undertones?  Then you are warm.  If you have gray hair, ash blonde hair, black hair and pink undertones.  You are cool.

Scale

Keep your scale in mind.  If you are small you will not want to overwhelm your face with large-scale sunglasses and if you are larger you should indeed consider a statement pair that is right for your stature. Even if big is in, there is big and there is too big.

 

 

Accessorizing with glasses all year is a fun way to express yourself, especially with your shades in the summer months.

Have fun with it and use GETSPECS to make good decisions so you show up feeling your personal best all day every day.