Virtual Meeting Makeover: Rock Your Style In Virtual Meetings!

Less than 7 seconds to make a first impression. Six months to change it!

TELECONFERENCE: Wednesday, July 1, 3:00 – 4:40 p.m. ET

The One Problem I Can Solve For You Right Now: Rocking Your Style in Virtual Meetings!

Life is constantly providing us with problems. If it’s not our personal problems, and our families’ problems, it’s the world’s problems, inherited problems. The problems these days can seem overwhelming. Few are the times we’ve had to live with this many levels and layers of uncertainty.

I wish I could do more about racial and social inequality, global pandemics, the economy, and so much more. I do what I can, and choose to live and work with others who do the same. But in these tough times I persist also in my business, in my own little corner of the world. My passion is showing women how to stand out from the crowd, be recognized as the experts they are, and find business and personal success on their own terms.

So, the one problem du jour that I can help with is rocking your style in virtual meetings – at least that’s what I’m hearing from my clients.  I have been helping women look beautiful and feel confident for years.  But how to project beauty and confidence virtually is indeed a new problem to solve. So we’re going to do a video conference!

Both Your Professional and Your Personal Brand are On Display

Virtual meetings are the new conundrum. Women are learning that how you show your style in virtual meetings is dramatically different from how you show up in person – but that it’s just as important! Your personal brand is on full display – sometimes for hours at a time! Yet, in the first couple weeks of the quarantine, some people were showing up to work calls in pajamas! Wow.

And are you now applying this other little trick – dressed to impress just on top – with PJ’s or sweats on the bottom? Just don’t forget and stand up. Don’t give your colleagues and clients something to talk about later – other than your incisive mind and cogent comments! (Don’t tell, but I still do this from time to time. It feels a bit naughty! But, it does save time, and can feel like one of the perks of working from home!)

But, seriously, how we look on camera and what’s around us in the background does communicate a lot. Like everything else about a woman’s personal/business brand, it can and should be managed. In a virtual meeting, conscious or not, you project an image; and that is something to pay attention to.

So this is our new world…Lights! Camera! Action! All of a sudden, we’re thinking about how we look in a new way. And from where I sit, it seems to be causing a lot of heartburn.

I’m calling the July 1 video conference the “Virtual Meeting Makeover,” and I promise it’s going to be a lot of fun! More importantly, we’re going to include every single thing you need to know to “Zoom” like a pro.

So…What (Exactly) Do You Need to Know to Zoom Like a Pro?

If you know me, you know we will start with your personal brand.  I ALWAYS begin work with my clients by laying this foundation..

  1. You have to understand your personal brand before you can understand how to show up as your style in virtual meetings. It’s about really knowing what matters to you, your values and belief system, how you want to be remembered by others. Once you know your personal brand the next task is to understand how to communicate that.  So when we talk about your hair, makeup, jewelry, wardrobe and the setting behind you.  We will want to understand what you want to communicate.
  2. Let’s take the setting behind you. Are you in a room with nothing on the wall? What does that say about you? Is a wall of bookshelves behind you? (If so, what books are on those shelves)? Does the camera project something softer, like flowers or artwork behind you? (Again, if so, what kind?) Some people like virtual backgrounds. We’ll discuss this as well.  They can be complex to pull off and the scene you choose also communicates. Believe it or not, I even notice the mug someone is holding when I talk to them online.
  3. There are lots of technical considerations as well. Is your face well lit, or are you backing on a window, your face kind of creepily in shadow? Does your camera placement force us to look up your nose? Or do we feel like you’re towering over us – appearing to dominate? These may seem like small things, but they’re not. Getting them right is easy – once you know how.
  4. Maintaining eye contact is essential! Eye contact is our primary nonverbal means of communication – it’s how we connect with one another. The odd thing about video conferencing is that, when we see another person on the screen, we are inclined to look at their image – which makes us feel like we’re making eye contact. But that’s not the case. Focusing our gaze at or just below the camera is what gives the impression of direct eye contact. I actually have a hack for this that I will share in the webinar.
  5. Yes, your hair, make-up and wardrobe matter – a lot! But even for these standard expressions of our personal brand the rules are different in the virtual world. And the world of the video conference has norms, etiquette, protocols that are unique to this platform. There’s quite a lot to know!

Join my video conference – July 1, from 3:00 – 4:30 PM where I will discuss these topics at length.

Honestly, who would have thought we would find ourselves in a world where online would be the primary place we socialize? Yet we’re having meeting after meeting for our businesses. We’re having virtual coffees, conferences, happy hours and parties. We’re having family game nights – all online. Virtual meetings are where we live most of our lives right now.

You may be starting to stray from the confines of home now that the world is opening up, but the CDC warns us to shelter in place as best we can until there’s a COVID-19 vaccine.

So whether you have had only an occasional virtual meeting these last few months, or you’re living your life online, you will want to show up at your best in this new medium. Why does it matter? Because it takes fewer than seven seconds to make a first impression. And from all the research, we know it takes at least six months to change that first impression. For the longest time, people thought first impressions were only made in person. Well, now’s the time to think again!

What We’ll Cover in the Virtual Meeting Makeover Video Conference

By now you’ve realized that rocking your style in virtual meetings requires a very different set of skills from showing up in person. So it’s time to take this new environment by the horns, master its nuances, and make the camera your friend!

Here’s what we’ll be covering:

(This is a preliminary list, based on feedback from many of you guys.)

  • how to design your background, even in a tiny space ( or a messy office, a basement, etc.)
  • where to locate the camera so you look your best
  • eye contact (it’s harder than you think!)
  • what to wear and not wear (the camera hates prints!)
  • how to light yourself – for free! (Or if you want to spend hundreds of dollars, we’ll cover that too.)
  • preparing your household (Assuring no photo-bombing by roommates, lovers, spouses, or the kids you’re now homeschooling!)
  • how to be responsible for your “listening face” (You’ve seen it as a speaker or presenter, in the faces of a listening audience.)

So, while this won’t be a technical training, we might also deal with some unwritten do’s and don’ts that reveal you as either a rookie or a pro. (Don’t you love those “unwritten” rules?)

And, again, I promise it will be fun and interactive!

As always, we have some AMAZING BONUSES for the first 20 people to sign up! So don’t wait!

We didn’t ask for this, ladies! COVID-19 has forced it on us. But we are professionals. Every day brings a new challenge. Honestly, I don’t think the world will ever be the same and virtual meetings are here to stay.

So…let’s DO this thing! Let’s master yet another skill and move on to greatness!

P.S. Send me your suggestions for more topics to cover – and, if you dare, your most embarrassing Zoom moment!

Which Hat Style Is Best for You?

Do you wear hats?  Do you want to wear hats but you just can’t figure out which styles are best for you?

Lady Kitty Spencer – elegant sophisticated.

I think hats are one of things that mystify my clients the most.

Hats can be bold, fun, exotic, whimsical, elegant, feminine, sporty or edgy. One thing that’s for sure they are expressive and they demand attention.  Take the recent royal wedding for example, the hat’s almost got as much attention as the royal couple.

Hats, like everything else, can be easy to wear if you know your personal brand and your personal style rules.

When you shop for hats, try considering my six S’s: Style, Shape, Scale, Season, Situation and Shade.

Oprah Winfrey – Dramatic

Personal Style—Do you have a personal brand?  A true understanding of who you are?  I recommend that you always consider your personal style when assessing the items in your wardrobe. If you haven’t been exposed to this concept, check out my Style Quiz and see what you learn about yourself.  Once you know your personal brand you will want to choose the hat style that best communicates that brand.

Face Shape—Knowing your face shape will help you determine the best shape of hat or fascinator for you.  If you aren’t sure of your face shape check out this blog.

Scale—It’s obvious once you think about it.  You want to match your natural size and scale:

  • If your face is small, you will be swamped in a big hat so don’t overpower it with a wide brim. 
  • If your face is larger, look for styles with more width.
  • If you are tall you can carry off large-brimmed hats but avoid high crowns – they will only make you look taller.
  • If you are petite you should wear small-brimmed hats with a high crown

Season—I’m sure you have a handle on this one – be mindful that your fabric choice matches the weather and season.







Situation- Clearly, you wouldn’t wear the same hat to a ball game, the beach, the royal wedding or a hot date.

Shade – Always consider your color palette when wearing clothes and accessories near your face.  What shades of colors are most harmonious with your skin hair and eyes?  Most of us are either warm or cool.  Warm shades have yellow undertones and cool shades have pink and blue undertones. I now have a color app for my clients.  We can do your color analysis digitally!  All we need is a headshot.  Check it out here.

Having a closet full of clothes that you love, show you at your best and communicate who you are is very powerful. Wearing hats is fun year round but it can be very intimidating. Stick to these rules and you will stand out from the crowd with style and confidence.

Want to learn more about hats and how to enhance your personal style? Enter your information below to receive the new Success thru Style A Guide to Hats straight into your email! 

GETSPECS: Sunglasses

It’s summertime, do you love your shades?  Do they communicate who you are?  Do you feel like a million bucks when you put them on?

If not, you should and you can!

Honestly, It’s tough.  So many of my clients struggle with eyewear; whether it’s shades, readers or prescription glasses.

So let’s dig in and learn how to weed through the options and make the best choice for you!

I invented an acronym which I think will help:  GETSPECS:


Go Up

We need to fight gravity as we age.  So your #1 rule is look for glasses with something in the outer-upper corners that creates lift.  Cat eye’s are currently on trend if you love them that’s a great solution or you can look for chunky plastic frames with a wider corners on top.  You can also look for glasses with embellishments.  Anything that adds lift is great.


Equal Distant

Your PD or Pupil Distance is an important measurement.  Not only is this important technically but it also looks best when your eyes are centers in the lens.  Maybe you know whether you have wide or narrow eyes.  To find out, measure your eye width.  Could you place a third eye over the bridge of your nose?  If so your eyes are neither wide nor narrow.  If you have wider eyes you should buy wider frames.  If your eyes are narrow then narrow frames are right for you.

Stores like Warby Parker have their inventory laid out in this manner to help you avoid this mistake.



The temples of eyewear should not touch your face, but there should not be more than a finger’s width between the temple and your face.



This is a big one and often the main thing people talk about when determining what eyewear is right for each individual.  The concept is the shape of the frames should mimic your face shape.  It is a basic rule in art called repeating patterns or relatedness.  Our subconscious mind looks for things it sees.  If you have blue eyes and wear the color blue, for example, it will bring attention to your eyes.  If you have a circular pendent on and also wore polka dots, this will feel harmonious to the viewer.  And if you have a square shaped face angular glasses will feel congruent.  So the basic idea is oval shaped face – oval shaped glasses, circular shaped face – circular glasses, etc.



Personal Brand

If you know me at all you know I always start by helping my clients discover their personal brand.  How you look, your clothes, accessories and your eyewear communicate who you are.  How you look is your most powerful communication tool.  Pick eyewear that fits with that:


The best pair of glasses can elevate an outfit or send the wrong message if you don’t know what your brand is.  Do you want something that is edgy, sophisticated, modern, or feminine?  The extreme cat eyes are trendy right now. They can be nostalgic and classic on some but forward-thinking on others.  Both of these women are wearing extreme cat eyes which appear to fit their personal brand:



Make sure your frame mimics your eyebrow shape or covers them all together.  This is one thing that is often overlooked.



Your frames should complement your complexion: Warm skin and hair = warm frames.  Cool skin and hair = cool frames.  Just follow the rules of the color wheel.  Is your hair honey blonde or brown? Does your skin have yellow undertones?  Then you are warm.  If you have gray hair, ash blonde hair, black hair and pink undertones.  You are cool.


Keep your scale in mind.  If you are small you will not want to overwhelm your face with large-scale sunglasses and if you are larger you should indeed consider a statement pair that is right for your stature. Even if big is in, there is big and there is too big.



Accessorizing with glasses all year is a fun way to express yourself, especially with your shades in the summer months.

Have fun with it and use GETSPECS to make good decisions so you show up feeling your personal best all day every day.

Learn Your Face Shape and Why it Matters

What's your face shape?

Is your face shape an oval, oblong, diamond, circle, square or heart?  Learn what your shape is and why it matters.

It’s all Greek, at least when it comes to the “classic” definition of beauty.

To look your best, you want to be symmetrical, proportionate and balanced.  Its that simple.  These are the ancient Greek elements used to create beautiful art, architecture, interior design and we see it time and time again in nature and in the human form.  These basic elements are the key to aesthetic beauty.  If you learn about your body you can learn to use these principles to look beautiful.  

What’s your face shape?

Look in the mirror, grab some lipstick and trace your face:  

  •  You have an oval shaped face if it’s length is equal to one and a half times its width.
  •  You have a circle shaped face if it’s round and its width is basically as long as its length.
  •  You have an oblong shaped face if it is significantly longer than it is wide.
  •  You have a square face if it is about as wide as it is long and your jawline is more angular than that of a round face.
  •  You have a heart shaped face if it is narrow at your jawline and wide at your cheekbones and forehead.
  •  You have a diamond shaped face if it is widest at the cheekbones, with a narrow forehead and jawline of approximately equal widths.

So, why does face shape matter?  

It helps you know what hairstyle, eyewear, necklines and accessories are most balanced, proportionate, symmetrical (read: beautiful), for you.

There is a general rule in art called repeating patterns or relatedness.  It is known that when we see a pattern or a color our subconscious mind is looking for that shape, pattern or color in other places.  Thus, things look the most harmonious if we repeat the shape of your face.  Check out the following table for advice based on your face shape: 




Lots of Free New Stuff

I am excited for the relaunch of my website Please check it out and leave me feedback here:

With the release of my new website, I will be blogging weekly and occasionally vlogging.  As long as you subscribe you will receive my  blog/vlog, The Style Conversation. Please participate, ask questions, post opinions and engage in a dialogue on the value of self expression and communication through creating a personal brand, dressing that brand and feeling the results of knowing you look your personal best every day.

New subscribers will get my free ebook: What’s Your Style?

What’s Your Style: The Importance of Perception and Communication When Dressing your Brand which includes a quick, fun 8 question quiz which will help you learn your personal style.

What else is new??? in additional to Socialize with Style, my free monthly event for women to sip mimosas, learn about style and socialize with other women, I will be hosting a free online look assessment called The Tuesday Touch-Up.  Call in and get feedback on your look of the day and learn from feedback given to others.  Click here to learn more about the The Tuesday Touch-up.

Enjoy the E-Book, attend Socialize with Style, attend The Tuesday Touch-up and you are sure to take your personal style to the next level.

Please check out my new website and stay tuned for the next Style Conversation.


Cyndy Porter