Virtual Meeting Makeover: Rock Your Style In Virtual Meetings!

Less than 7 seconds to make a first impression. Six months to change it!

TELECONFERENCE: Wednesday, July 1, 3:00 – 4:40 p.m. ET

The One Problem I Can Solve For You Right Now: Rocking Your Style in Virtual Meetings!

Life is constantly providing us with problems. If it’s not our personal problems, and our families’ problems, it’s the world’s problems, inherited problems. The problems these days can seem overwhelming. Few are the times we’ve had to live with this many levels and layers of uncertainty.

I wish I could do more about racial and social inequality, global pandemics, the economy, and so much more. I do what I can, and choose to live and work with others who do the same. But in these tough times I persist also in my business, in my own little corner of the world. My passion is showing women how to stand out from the crowd, be recognized as the experts they are, and find business and personal success on their own terms.

So, the one problem du jour that I can help with is rocking your style in virtual meetings – at least that’s what I’m hearing from my clients.  I have been helping women look beautiful and feel confident for years.  But how to project beauty and confidence virtually is indeed a new problem to solve. So we’re going to do a video conference!

Both Your Professional and Your Personal Brand are On Display

Virtual meetings are the new conundrum. Women are learning that how you show your style in virtual meetings is dramatically different from how you show up in person – but that it’s just as important! Your personal brand is on full display – sometimes for hours at a time! Yet, in the first couple weeks of the quarantine, some people were showing up to work calls in pajamas! Wow.

And are you now applying this other little trick – dressed to impress just on top – with PJ’s or sweats on the bottom? Just don’t forget and stand up. Don’t give your colleagues and clients something to talk about later – other than your incisive mind and cogent comments! (Don’t tell, but I still do this from time to time. It feels a bit naughty! But, it does save time, and can feel like one of the perks of working from home!)

But, seriously, how we look on camera and what’s around us in the background does communicate a lot. Like everything else about a woman’s personal/business brand, it can and should be managed. In a virtual meeting, conscious or not, you project an image; and that is something to pay attention to.

So this is our new world…Lights! Camera! Action! All of a sudden, we’re thinking about how we look in a new way. And from where I sit, it seems to be causing a lot of heartburn.

I’m calling the July 1 video conference the “Virtual Meeting Makeover,” and I promise it’s going to be a lot of fun! More importantly, we’re going to include every single thing you need to know to “Zoom” like a pro.

So…What (Exactly) Do You Need to Know to Zoom Like a Pro?

If you know me, you know we will start with your personal brand.  I ALWAYS begin work with my clients by laying this foundation..

  1. You have to understand your personal brand before you can understand how to show up as your style in virtual meetings. It’s about really knowing what matters to you, your values and belief system, how you want to be remembered by others. Once you know your personal brand the next task is to understand how to communicate that.  So when we talk about your hair, makeup, jewelry, wardrobe and the setting behind you.  We will want to understand what you want to communicate.
  2. Let’s take the setting behind you. Are you in a room with nothing on the wall? What does that say about you? Is a wall of bookshelves behind you? (If so, what books are on those shelves)? Does the camera project something softer, like flowers or artwork behind you? (Again, if so, what kind?) Some people like virtual backgrounds. We’ll discuss this as well.  They can be complex to pull off and the scene you choose also communicates. Believe it or not, I even notice the mug someone is holding when I talk to them online.
  3. There are lots of technical considerations as well. Is your face well lit, or are you backing on a window, your face kind of creepily in shadow? Does your camera placement force us to look up your nose? Or do we feel like you’re towering over us – appearing to dominate? These may seem like small things, but they’re not. Getting them right is easy – once you know how.
  4. Maintaining eye contact is essential! Eye contact is our primary nonverbal means of communication – it’s how we connect with one another. The odd thing about video conferencing is that, when we see another person on the screen, we are inclined to look at their image – which makes us feel like we’re making eye contact. But that’s not the case. Focusing our gaze at or just below the camera is what gives the impression of direct eye contact. I actually have a hack for this that I will share in the webinar.
  5. Yes, your hair, make-up and wardrobe matter – a lot! But even for these standard expressions of our personal brand the rules are different in the virtual world. And the world of the video conference has norms, etiquette, protocols that are unique to this platform. There’s quite a lot to know!

Join my video conference – July 1, from 3:00 – 4:30 PM where I will discuss these topics at length.

Honestly, who would have thought we would find ourselves in a world where online would be the primary place we socialize? Yet we’re having meeting after meeting for our businesses. We’re having virtual coffees, conferences, happy hours and parties. We’re having family game nights – all online. Virtual meetings are where we live most of our lives right now.

You may be starting to stray from the confines of home now that the world is opening up, but the CDC warns us to shelter in place as best we can until there’s a COVID-19 vaccine.

So whether you have had only an occasional virtual meeting these last few months, or you’re living your life online, you will want to show up at your best in this new medium. Why does it matter? Because it takes fewer than seven seconds to make a first impression. And from all the research, we know it takes at least six months to change that first impression. For the longest time, people thought first impressions were only made in person. Well, now’s the time to think again!

What We’ll Cover in the Virtual Meeting Makeover Video Conference

By now you’ve realized that rocking your style in virtual meetings requires a very different set of skills from showing up in person. So it’s time to take this new environment by the horns, master its nuances, and make the camera your friend!

Here’s what we’ll be covering:

(This is a preliminary list, based on feedback from many of you guys.)

  • how to design your background, even in a tiny space ( or a messy office, a basement, etc.)
  • where to locate the camera so you look your best
  • eye contact (it’s harder than you think!)
  • what to wear and not wear (the camera hates prints!)
  • how to light yourself – for free! (Or if you want to spend hundreds of dollars, we’ll cover that too.)
  • preparing your household (Assuring no photo-bombing by roommates, lovers, spouses, or the kids you’re now homeschooling!)
  • how to be responsible for your “listening face” (You’ve seen it as a speaker or presenter, in the faces of a listening audience.)

So, while this won’t be a technical training, we might also deal with some unwritten do’s and don’ts that reveal you as either a rookie or a pro. (Don’t you love those “unwritten” rules?)

And, again, I promise it will be fun and interactive!

As always, we have some AMAZING BONUSES for the first 20 people to sign up! So don’t wait!

We didn’t ask for this, ladies! COVID-19 has forced it on us. But we are professionals. Every day brings a new challenge. Honestly, I don’t think the world will ever be the same and virtual meetings are here to stay.

So…let’s DO this thing! Let’s master yet another skill and move on to greatness!

P.S. Send me your suggestions for more topics to cover – and, if you dare, your most embarrassing Zoom moment!

Red Alert


Bill Blass once said: “WHEN IN DOUBT WEAR RED.”


And on Valentine’s Day we indeed see it everywhere.  But is it right for you?


YES.  Of course it is but not all red is for everyone…


When I do a color analysis for my clients I make sure they all get their best neutrals, both light colors and dark colors.  They know which metals are right for their skin tone. They know their “wow” colors and they know what RED is the right red for them.



Every woman can wear red but the spectrum is significant.




We have to start with your skin tone.  Are you warm or are you cool?


If you have warm skin are warm red is best for you.  If you are cool cool complected then it’s a cool red.  If you mix this up, I’m afraid to say it can suck the life out of you.  Yikes!  So how do you know? Take a look at the color wheel:



Do the colors on top look best on you or the colors on the bottom?


If you aren’t sure start by determining if you are warm or cool.  See the four models below.  Can you see how cool colors would look best on these two women and warm colors on the next two?




If you are cool you have pink or blue undertones. In general the colors in the lower half of the color wheel are best for you.  


Red is shown on the warm half of the color wheel.  By mixing red with pink, purple or blue you end up with a cooler shade of red. 


Once you know your right red, it is also a helpful tip when thinking about your rouge and lipstick colors.






If you are warm you have yellow undertones. In general the colors in the upper half of the color wheel are best for you.









Have fun with it!  Play around and experiment and let us know if red, fuchsia or burgundy is the right red for you. 


FREE Success thru Style Online Webinar | Nov 27, 2017

Join Cyndy for a FREE Success thru Style Online Webinar. Space is limited, RSVP today!

Cyndy Porter success thru style online webinar


Cyber Monday with Cyndy Porter!

Cyndy’s Cyber Monday Special!

cyber monday Cyndy Porter Success thru StyleHave you noticed I’ve changed my services a bit?  I’m excited to offer a wide range of services to reach a bigger audience!  One new addition is an affordable, monthly workshop for anyone looking to start building a powerful personal brand or stay updated through the seasons. Success thru Style is currently only available to women local to the DMV area.  

Today you can get it for $50 off only $45.

Currently, there are spots open for December and January, but I want to accommodate everyone who wants to take advantage of my Cyber Monday special.  If you can’t attend December 15 or January 7,  sign up anyway by clicking here and we will find a date that works for you.  

  • PrintLearn to dress in a way that keeps you looking amazing over the holidays!

  • Start the new year knowing how to look your best every day.

  • Learn to have a closet full of clothes that you love.

  • Save time getting dressed and know you always look great.

Click here to sign up today for Cyndy’s Cyber Monday Special.

Do you have a New Year’s Resolution?

Do you have a new year’s resolution?  I know a lot of people who have chucked their list of resolutions and instead have adopted one word which will be their mantra for the year. Me too.  Yes, I want to lose ten pounds, I want to be more organized, I want to exercise more, grow my business, etc., etc.  But when I thought about what one word encapsulates the change I want to occur in 2016 it is INTENTIONAL.  I love this word.  I use it in my business.  I’ve been teaching how to create an Intentional Image for years.  Now it’s time to live an intentional life.  What does this mean?  No more shiny objects.  I will plan my life and stick to my plan.

The following are my intentions for how I will spend my time and run my business:

  • I am opening up my Essence of YOU Facebook group to the world. It has been just for my clients and it is underutilized.  If you are one of my clients that emails and texts me with images and style questions, please keep them coming but post them in the group.  That is one benefit of the group learning and sharing on a case base case basis, together. I plan to post daily and provide unique content in that group so please follow, share and recommend it to your friends.
  • I will be taking Sundays off to spend dedicated time for myself and my family.
  • I will be checking my email, phone and texts twice a day, if you would like to talk to me, please leave me a detailed message and I will call you back within 24 hours.
  • I no longer carry a line of clothes.  I have gone brand neutral. I am on a mission to help my clients NEVER PAY RETAIL – unless it is something very special.  I am doing online shopping for my clients and it is turning out to be an amazing experience.My workshops are now a one day experience and they will be held quarterly. The next one is February 20th. I still have space so if this is on your list for 2016, give me a call.
  • I am doing many more individual consultations.
  • I am speaking more.
  • I am working with companies of all sizes to help their employee’s create a personal brand, dress that brand, look their best – Create an Intentional Image.
  • I will continue with Socialize with Style the first Saturday of most months. The next one with be Saturday, March 5. I will be introducing my new program called Your Style Formula. I hope you can make it.
  • I will be organizing some special events including a Consignment Shop Hop and a retreat in Ocean City.
  • I will continue to create compelling headshots and professional portraits.  I have a new Frequent Headshots program to make it more affordable to have headshots taken often. Changing your profile picture is the best way to get noticed online and if you have a professional headshot to grab attention it will help grow your business. So jump onboard the Frequent Flyer program.

Wow.  What a fun year this will be.  I am excited to share it with you.

Lots of Free New Stuff

I am excited for the relaunch of my website Please check it out and leave me feedback here:

With the release of my new website, I will be blogging weekly and occasionally vlogging.  As long as you subscribe you will receive my  blog/vlog, The Style Conversation. Please participate, ask questions, post opinions and engage in a dialogue on the value of self expression and communication through creating a personal brand, dressing that brand and feeling the results of knowing you look your personal best every day.

New subscribers will get my free ebook: What’s Your Style?

What’s Your Style: The Importance of Perception and Communication When Dressing your Brand which includes a quick, fun 8 question quiz which will help you learn your personal style.

What else is new??? in additional to Socialize with Style, my free monthly event for women to sip mimosas, learn about style and socialize with other women, I will be hosting a free online look assessment called The Tuesday Touch-Up.  Call in and get feedback on your look of the day and learn from feedback given to others.  Click here to learn more about the The Tuesday Touch-up.

Enjoy the E-Book, attend Socialize with Style, attend The Tuesday Touch-up and you are sure to take your personal style to the next level.

Please check out my new website and stay tuned for the next Style Conversation.


Cyndy Porter

June 15 Essence of You Image and Style Workshop


I still have a few spaces left for my next Essence of You Image and Style workshop which will be held Saturday June 15 from 9:00 AM to 3:00 PM at my home studio in McLean, VA.

The Essence of You Image and Style Workshop begins by helping you create your IMAGE PROFILE that defines how you want to present yourself to the world. You’ll learn to identify your artful components – features, shapes, lines, contrast, texture, color and body proportions. These elements are then used to express and complement your personality, lifestyle, profession and values. Selecting the best hair style, makeup, wardrobe and accessories further refine and enhance your look. The process is fun and empowering: when you feel confident abouthow you look, your approach the work with greater self-esteem. Read more