Cyndy Porter Style and Photography empowers professional women through personal branding, image and
fashion consultation.
Do you want more customers or a promotion? Do you want to attract like-minded people into your life? First impressions are formed in less than 30 seconds and your appearance significantly shapes that first impression.
The first and most important question: What do you want to convey? Creating a mission statement, a logo, a look and feel are among the first things a new business does as it puts it’s business plan together. I suggest you do the same. This will drive all other decisions you will make about your wardrobe.
In general, we know what not to wear. Too much leg and too much cleavage may get you undesired attention and impair your climb up the ranks. Dressing unkempt is equally an image killer. How you dress tells a story and it should be unique to you. It will set you apart from the crowd, and get you noticed in desirable ways.
Are you edgy, driven, confident and smart… or, approachable, loyal, trustworthy and dedicated?
These are two different women and they should have different hairstyles, clothes and accessories. Will they still have a professional wardrobe? Definitely.
Be authentic.
For the moment, set aside preconceived ideas of what an executive, CPA, doctor, lawyer, banker, or business owner, should wear. Accept that you can also be feminine, bohemian, creative, edgy, genuine – however you may see yourself. Find four or five adjectives that define you. Now ask yourself if your clothes, accessories, make-up and hairstyle tell the story you wish to communicate? These adjectives should become your style words and they should be your key when shopping and dressing.
